If you haven't yet added webinars or web conferencing as one of your sales tactics, you are missing a great opportunity to bring in new business in a cost-effective manner.  Listed below are a few ways a seller can use a webinar or web conference as a sales tool.

Provide technical or product training to existing and new customers
A top salesperson at one of STAR’s clients used a technical webinar to generate $250,000 in new business from an existing customer.

Offer a free informational session
STAR recently presented a free 45-minute sales webinar for a select group of our clients and prospects.   We continue to use this recorded webinar as a sales tool to allow many prospects to learn about our training content and style.   
Link to our Free Webinar:  Selling During a Business Downturn

Conduct a demonstration of your product or service to a prospective client
Qualify your customer first. Then, schedule a “meeting” with the client by inviting them to a web conference. At the webinar, communicate your value and demonstrate how your product or service can be customized to meet the client’s needs.

Use a webinar with your key accounts rather than a face-to-face meeting
Salespeople conduct meetings with key accounts frequently.  Using a webinar can save travel expense and time for your client and you, but particularly if the client has decision makers at multiple locations.

We'd like to hear from you. How have you used webinars in your sales efforts? Would you like to learn more about how to design and present a sales webinar?