Not surprisingly, we've received a lot of interest from clients and prospects on the topic of Selling During a Down Economy. In view of today's difficult economic times, we can understand why a lot of sellers are interested.

In addition to our most recent blogs on finding opportunities in a challenging economy, we've done some additional research. We’re not the only sales company talking about the topic, of course, and we found another sales blog by Geoffrey James worth mentioning.  Many of the points in his blog reinforce what we've said, but there was one particular point that I thought was good advice, namely that "...a downturn is a good time to invest in sales.  I think that any company that cuts its sales training budget during a downturn is shooting itself in the corporate foot.”

We agree. A business downturn is precisely the time to work harder and smarter at selling, and the right sales training workshop will not only teach the sales skills needed to sell well during a business downturn, but will also prevent your sellers from getting discouraged during difficult times.

What do you think? Would it help you and/or your organization to invest more in sales during a business downturn? In addition to sales training, what else would help in your sales efforts?

STAR has recently launched a new workshop "Selling During a Business Downturn", and also provides 1 on 1 sales coaching on this topic.