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HOME » ABOUT STAR
About STAR
Sales Training And Results, Inc. (STAR) designs and teaches sales training programs. STAR also provides a broad range of sales consulting and sales coaching services. STAR has helped thousands of salespeople increase sales, improve customer satisfaction, and gain measurable results.
For over 20 years, STAR sales trainers and consultants have been helping salespeople refine their selling skills to enable them to improve sales productivity and growth. All STAR instructors have sales or sales management experience and are assigned to a client based on industry experience. This ensures that the instructor can draw from relevant industry experience during class discussion, when facilitating real life role-play activities, and practice exercises.
STAR is a Massachusetts and South Carolina based company with offices in the Raleigh, North Carolina and Charleston, South Carolina and metro - Boston areas. Because of our broad industry experience and customization expertise we provide sales training and coaching services to companies nationwide. Many corporations in the New England, Mid Atlantic and South Atlantic states of Massachusetts, Connecticut, New York, New Jersey, North Carolina and South Carolina turn to STAR for their sales training needs.
Bill McCormick is the founder and president of STAR. He has owned and operated his own sales training company since 1990. Prior to founding STAR, he worked for more than 10 years in sales, sales management, and marketing for a Fortune 25 corporation, after which he joined an international consulting firm as Vice President of Marketing for five years.
He specializes in the design, delivery, and reinforcement of sales and management training workshops, including one-on-one coaching of sales professionals and managers. Mr. McCormick has written numerous business articles (such as “How to Wow Your Customers and Increase Retention and Profits”) and been published in magazines such as Sales and Marketing Management. He earned his M.S. degree in Business Administration from Johns Hopkins University and a B.S. degree from Rensselaer Polytechnic Institute. Mr. McCormick is currently an instructor for Boston University.
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