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Creative Ways to Generate New Sales Leads

Posted on Mar 13, 2009 by The STAR Team

Prospecting for new business is essential for all sales organizations, but it becomes critically important during difficult economic times. How can you generate new leads for your sales pipeline? What are the most effective sales prospecting methods?  In the last few months, we’ve asked these questions to many sales professionals, and identified some high-gain actions that work best in today’s down economy.

Strategies for Prospecting for New Business:

  • Provide a free workshop about your products/services.  This can be done live or via webinar. A webinar is a very cost-effective method because it negates the need and expense of travel, while allowing you to interact with many prospects. For example, STAR gave a free online sales training webinar titled “Selling During a Down Economy”. 
  • Use referrals. If you call a new customer, or send an email, and can say that you were referred to that customer by someone, most of the time the customer will call back. But, if you make a cold call instead, it rarely works. In today’s economy, it takes more effort to win a new customer.  Referrals will help you to win more new business faster and easier than making many cold calls.


We'd like to hear from you. Which methods work best for you to generate new leads? Which methods are least effective?

Continuing the discussion...

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Comments

Hi Everyone

I was reading this blog article and wanted to share to you about an excellent tool that is available in the market for generating sales leads.

ListGrabber is used by top ranking and fortune 500 companies for their Sales and Marketing Purposes.

The Internet has many sources of free leads that you can use to market your product/ service. The ListGrabber is a powerful sales lead capture tool that allows you to build your own lead list / prospect list from various publicly available sources of free leads on the Internet.

You can use this lead generation software to capture contact lists from Online Directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, MLS Listings, etc. and enter them into an Excel spreadsheet or any database. Find potential customers for your product or service by marketing to this list, and expand your business.

Free Download: ListGrabber Posted by: Joel  [URL] - Apr 01, 2009 9:27 AM
Good points indeed. New leads are so important to any company in a new economy in addition to keeping your current clients happy. I also like the note that you had about offering free seminars. Another way to do that is to offer contests.

For instance, Miller Heiman is offering a free $100K Sales Team Makeover to help salespeople understand a more effective way of keeping their current clients and finding new ones.

Not only will it help Miller Heiman reach new clients who are looking for a positive approach to refreshing their sales department, but it also gives these sales teams a chance to get about $100,000 worth of free sales resources that they can then turn around and use in their company creating another cycle of sales opportunities.

Done correctly, sales knowledge should create a repeating cycle that expands across a company and across the globe.


Posted by: Kimberly  [URL] - Apr 03, 2009 7:12 PM
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