For sales professionals it is easy to get discouraged in today’s business environment. When you need to work harder to make a sale, it is difficult to sustain the extra level of effort without seeing some positive results.  In our sales training business, one of the positive indicators that sales will improve is the number of new leads who proactively contact us. For example, STAR has seen an increase in Q2 in the number of new customers who are searching for sales training, which is an early indicator that customers are feeling better about the economy. When the number of unsolicited leads starts to increase for your business, it is a good sign.  See STAR’s June 2009 newsletter for other positive indicators.

We’d like to hear from you. How can you tell when your sales are poised to rebound?    What business metrics would be a leading indicator that your future sales will increase?