High Performance Selling
Successful salespeople continually upgrade their skills and abilities. The High Performance Selling workshop focuses on the crucial selling skills and sales competencies needed in today’s business environment in order to sell more effectively and strengthen relationships with new and existing customers.
Participants will have an opportunity to work in-depth on a real life situation during the entire workshop, including role plays with constructive feedback and time to brainstorm and discuss these sales situations with your peers and the instructor.
The High Performance Selling workshop content, duration and delivery options can be customized for your company and primary audience. STAR provides a full line of customized sales and sales management workshops, offering instructor-led training, online training, and sales coaching.
Who Should Attend?
The High Performance Selling workshop is designed for experienced sales professionals.
Workshop Topics and Objectives
- Stages and Styles of Selling— Learn the stages and critical tasks for each sales call, with emphasis on how to set clear objectives and then execute a sales call to achieve those objectives. A self-survey will be completed as pre-work to identify your natural selling style and areas for improvement, after which you will learn how to adjust your selling style for different customer types.
- Questioning and Listening Skills— Gain some practical tips and techniques on how to ask high-quality questions and listen to the customer because these two critical skills are crucial sales competencies.
- Presenting Information to Customers — Sharpen your ability to persuade customers by highlighting the benefits and value that you can provide to customers.
- Advancing the Sale and Handling Objections — Improve your ability to advance a sale forward and win more sales with new and existing customers. Become more creative at responding to four major types of customer objections, including common objections such as "We’re happy with our current supplier.”
- Implementing Price Increases(optional module) — Learn a variety of techniques to help you sell and implement price increases to customers so that you can capture the maximum value of our products and services.