Sales Negotiation Training

Electronics Manufacturer - Sales Negotiation Training

Electronics Manufacturer - Sales Negotiation Training

Manufacturing Industry Sales Training

Major manufacturer of electronics components for direct and OEM applications needs negotiation upgrade

Business Issue

A major electronics components manufacturer was hurting from the competition in a declining market and needed to upgrade negotiation skills to sell more competitively.

Sales Training Needs Assessment

From the purchasing side and the selling side, this manufacturer was getting squeezed in a declining market and sought ways to conduct smarter and more productive negotiations.

Sales Training Solution

Sales Training And Results, Inc. (STAR) designed a customized workshop based on our Sales Negotiation Skills workshop.  STAR worked extensively with management and the workshop participants to identify needs and currencies of exchange which helped them discover that they had more to offer than just a low price.

Additional training materials for managers available through our Sales Meeting Kits product line, specifically the Giving and Getting Concessions when Negotiating kit.  

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