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Success Stories - Advertising Industry

Sales Training in the Advertising Industry - Selling Skills and Value SellingTraining

A major publishing firm needed to hire and train many new account executives to sell display advertising in a new retail publication, and used STAR to design, teach and coach a customized sales training workshop.

Sales Training in the Advertising Industry - Magazine Publisher - Negotiation Skills Training

Due to turnover and hiring of many new account managers, a retail magazine publisher decided to upgrade the negotiation skills of their entire sales force.

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