STAR provides sales training programs for sales, sales management, customer service, and business professionals. Selling skills are critical to everyone involved in the sales process, and STAR offers a variety of sales training programs for every level of sales experience - from basic workshops for the sales novice to more advanced skill training for the seasoned sales professional. STAR clients choose from various training methods; including sales coaching, instructor-led sales training, online sales training, or a combination of the three.
Once we customize a sales training workshop for you, we’ll send one of our senior instructors - all of whom are former sales professionals and managers from major corporations - to your office for on-site training.
The STAR Sales Training Customization Process
STAR’s sales training programs are customized through a 3-step process to ensure that you and your sales team get the most out of the workshop:
- Prior to the Workshop - We meet with you in advance and conduct one or more of the following: interviews, focus groups, and needs analysis.
- During the Workshop - Rather than teach through lecture, we engage workshop participants with our practical, pragmatic teaching style. Our instructors, who all have sales experience, focus on real life role-play and active discussion. We even provide planning tools to all participants so that they can apply what they’ve learned to use in their day-to-day activities.
After the Workshop - To ensure that your sales force retains and applies the information they learn, we offer follow-up sales coaching and reinforcement services. All workshop participants receive free email reinforcement kits. Other reinforcement services are offered in-person or unguided such as our sales coaching kits.
In addition to STAR's customized on-site workshops, we offer public
workshops at universities and professional associations. Please see our Upcoming Public Events listed on our home page.
-All programs available as instructor-led, online, or blended learning formats.