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Selling During a Business Downturn
Free sales training webinar : "Selling During a Business Downturn"
The best companies will survive during a down economy and will ultimately thrive when a recession ends precisely because of their efforts made during those tough times, whereas many weaker organizations will not survive. In an analogous way, the best sellers are adaptable and find opportunities during a down economy to retain business and strengthen customer relationships. Participants in the Selling During a Business Downturn sales training program will learn how to sell more effectively during difficult economic times.
Participants will learn the most common mistakes made by salespeople during a business downturn, followed by the 6 characteristics that distinguish successful from average salespeople. Topics include sales lead generation techniques, value selling, business development strategies for customer retention and growth, and overcoming customer objections and resistance.
The Selling During a Business Downturn sales training program can be customized in content and duration, depending on your industry and the needs and experience of your salespeople. We encourage sales management to participate so that they can reinforce the sales techniques and sales process with their entire sales force.
Sales Training And Results, Inc. (STAR) provides a full line of sales, sales management, and customer service training programs including customized instructor-led training, online sales training, blended learning, sales coaching and consultation and train-the-trainer programs. View one of our free webinars by visiting our Online Sales Training page.
Selling During a Business Downturn Workshop Objectives
- The selling skills and strategy to identify and capitalize on new business opportunities
- Sales and negotiation techniques needed to skillfully respond when asked for a concession in order to retain business with existing customers
- An action plan to wow your current customers and strengthen customer relationships during a time when you are most vulnerable to losing business
- Selling tips to become more versatile and comfortable in handling common sales objections that are likely to arise during a business downturn, such as “our budget has been reduced for this year”
- An action plan to use with one or more of your key accounts to help you retain or grow that business
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