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Sales Training And Results, Inc. (STAR) is a Boston, Massachusetts-based sales training company that offers customized sales training programs and workshops, sales coaching, and reinforcement programs. STAR has worked with large and small businesses nationwide, helping them increase sales, improve customer retention, and achieve measurable results.

• Sales Training Programs

• Sales Workshops

- Online Sales Training Webinars

- Sales Negotiation Skills

- Value Selling - Your Value Proposition

- Sales Prospecting and Business Development

- Team Selling for Key Accounts

- Sales Presentation Skills

- Key Account Management and Strategy

- Communication Skills

- Customer Service and Support

- Influence Skills

- Time Management for Sales

- Needs Based Selling for Banks

- Selling Skills - Consultative Selling Techniques

- Selling During a Business Downturn

- Coaching for Sales Success

- Writing a Winning RFP

- Maximum Achievement Through Goal Setting




• Sales Coaching

• Results & Reinforcement

• Success Stories

Advertising Industry
- Sales Training in the Advertising Industry - Selling Skills and Value SellingTraining
- Sales Training in the Advertising Industry - Magazine Publisher - Negotiation Skills Training
Banking Industry
- Bank Sales Training - Building a Sales Culture
- Bank Sales Training - Building a Needs Based Selling Culture - Train-the-Trainer
- Bank Sales Training - Needs Based Selling - Train the Trainer
- Credit Union Sales Training - Leadership and Business Development
- Bank Sales Training - Prospecting and Business Development Training
- Bank Sales Training - Needs Based Selling and Sales Coaching
- Bank Sales Training
Chemical Industry
- Chemical Sales Training - Chemical Producer - Sales Management
- Chemical Sales Training - Chemical Manufacturer - Team Selling Training
- Chemical Sales Training - Chemical Distributor - Value Selling Training
- Chemical Sales Training - Chemical Manufacturer - Prospecting & Business Development Training
- Chemical Sales Training - Specialty Chemical Manufacturer - Value Selling Training
Consulting and Professional Services
- Online Sales Training and Management Consultation - Engineering and Consulting Firm
- Human Resources Outsourcing Firm - Influence and Negotiation Skills Training
- Training for Management Consultants - Management Consulting Firm - Customer Service and Influence
- Sales Training for Consultants - International Consulting Firm - Cross Selling Training
- Sales Training for Consultants - Consulting Firm - Sales Presentation Skills Training
- Sales Training for Consultants - Consulting Firm - Prospecting and Business Development Training
Financial Services Industry
- Financial Services Industry Sales Training – Sales Support Group Writes More Winning RFPs
- Financial Services Industry Sales Training - Selling Skills Workshop and Individual Skill Assessment
- Team Selling and Cross Selling Approach Needed at a Major Mutual Fund Company
- Financial Services Firm needs Leadership and Influence Training for Managers
- Sales Training for Mutual Fund Professionals - Team Selling Training
- Financial Services Sales Training - Cross selling & Consultative Sales Training
Health Insurance Industry
- Time Management Training - Health Insurance Firm
- Sales Training for Health Insurance - Health Insurance Firm - Consultative Selling Training
- Sales Training for Health Insurance Professionals - Insurance Provider - Customer Service Training
- Sales Training for Dental Insurance Firm - Value Selling and Negotiation Training
Manufacturing Industry
- Industrial Manufacturer - Advanced Team Building Sales Training
- Athletic Apparel Manufacturer - Sales Training Needed to Bring in New Business
- Team Selling and Key Account Management Training for Chemical Manufacturer
- Sales Training for Electronics Manufacturer - Sales Negotiation Training
- Selling on Value and Key Account Management Training for Chemical Manufacturer
- Prospecting and Business Development Training Needed for Chemical Manufacturer
Petroleum Industry
- Sales Training for Petroleum Industry Professionals - Petroleum Company - Negotiation Training
- Sales Training for Petroleum Industry Partnership - Influence & Negotiation Training
- Sales Training for Petroleum Fuel Distributor - Value Selling Training
Pharmaceutical Industry
- Sales Training for Pharmaceutical Sales - Selling Skills & Time Management for Sales Training
- Sales Training for Pharmaceutical Sales - Influence, Negotiation, and Team Selling Training
Real Estate Development
- Real Estate Development Sales Training - Prospecting and Business Development
Retail Industry
- Retail Industry Sales Training - Selling Skills Workshop for Non-Sellers
Sales Coaching for Managers and Salespeople (all Industries)
- Sales Coaching for Managers
- Sales Coaching for Executives
- One-on-One Coaching for Salespeople and Individuals
Technology Industry
- Online Selling Skills Training and Management Consultation - Engineering and Consulting Firm
- Contract Negotiation Skills Needed for Final Terms and Conditions - Telecommunications
- Sales and Business Development Training - IT Consulting Firm
- Sales Training for Computer Manufacturer - Sales and Influence Training
- Sales Training for Chip Manufacturer - Consultative Sales Training
- Sales Training Curriculum Developed for Technology Consulting Firm
- Sales Training for Electronics Manufacturer - Sales Negotiation Training
- Sales Training for Global Software Company - Leadership and Influence Training



• About STAR

• Newsletters & Articles

Newsletters:
- How Intelligent Are Your Sales Questions?
- Closing More Sales - A System Not a Secret
- Writing RFPs That Will Win More Sales (part 2)
- Writing RFPs That Will Win More Sales
- Building a Sales Playbook for Your Sales Team
- Communicating More Effectively with Customers and Colleagues
- New Communication Workshop from STAR
- Selling in 2009 - A Look Back and a Look Ahead
- Don't Miss the Recovery, October 2009
- How to Build Customer Loyalty and Reduce Customer Churn, August 2009
- The Link Between Loyalty and Profitability, July 2009
- How Can You Tell When Your Sales Are Poised to Rebound? June 2009
- Sales Time Wasters, May 2009
- Back to Basics: Why Pre-Call Sales Planning is Crucial Today, April 2009
- Sales Coaching During a Down Economy, January 2009
- Selling During a Down Economy, December 2008
- Developing a Key Account Strategy, Part 2, November 2008
- Developing A Key Account Strategy, October, 2008
- STAR Announces New Sales Blog, September 2008
- Reaching Better Agreements During Contract Negotiations, August 2008
- How Can You Gain Access to Higher Level Decision-Makers? July 2008
- Cross-Cultural Influence and Negotiation, June 2008
- How Do You Respond to Conflict and Resistance? May 2008
- Selling Skills Online Training Series, March 2008
- Customer Service and the Carpenter, January 2008
- How Satisfied are Your Customers? December 2007
- The Wow Customer Service Factor, November 2007
- Selling Has Become a Team Sport, October 2007
- Handling Objections, Part 2, July 2007
- Handling Objections, part 1, May 2007
- The Benefits of Cross-Selling and Up-Selling, Part 2, April 2007
- The Benefits of Up-Selling and Cross-Selling, March 2007
- Strategic Prospecting: Effective Methods to Win New Business, February 2007
- Not All Prospects Are Created Equally, January 2007
- Negotiation Currencies of Exchange, December 2006
- Negotiation Settlement Range Planning, November 2006
- What Differentiates Successful Negotiators from Average Negotiators? October, 2006
- Building Successful Teams, Sales Tips and Tools Newsletter, September 2006
- What Does it take to be a Top Performer? Sales Tips and Tools Newsletter, July 2006
- Coaching Tips, Sales Tips and Tools Newsletter, June 2006
- The Ideal Sales Candidate, Sales Tips and Tools Newsletter, May, 2006
- Leveraging Influence to Achieve Results, Sales Tips and Tools Newsletter, April 2006
- Selling Style Flexibility, Sales Tips and Tools Newsletter, March 2006
- Three Common Mistakes Made in Sales Negotiations, Sales Tips and Tools Newsletter, February 2006
- The Problem with Win-Win Negotiating, Sales Tips and Tools Newsletter, December 2005
Articles:
- A Sales Playbook
- Negotiating During a Business Downturn
- Chemical Sales Training Articles
- Technology Industry Need for Sales Training
- Selling Styles: Selling Styles for Successful Salespeople
- Time Management for Sales: Time Wasters Salespeople Should Avoid
- Team Selling: How and When to Implement Team Selling at Your Key Accounts
- Selling on Value: The Three Principles of Value Selling
- Making an Effective Sales Presentation
- Prospecting & The Power of One: The High Performing Salesperson
- Negotiation Skills: The Problem with Win/Win Negotiating



• Sales Resources

• Webinars

-25 Most Difficult Negotiation Tactics Webinar

• Free Needs Analysis

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