Three Simple Tips for Better Listening in Sales

Posted on 09/15/2017 in Selling Skills

Because many salespeople tend to be Type A personalities they are fast-paced and like to talk. One way to improve the effectiveness of your sales calls is to listen more and talk less.

Some very simple advice we give to salespeople is to follow these very important and effective listening tips during sales conversations:

  1. Avoid the tendency to interrupt.
  2. Stay silent after asking a question.
  3. Watch the other person(s) to “read” their body language and emotion.

It may sound ridiculous, but many salespeople ask a lot of great questions and then fail to fully listen to their customer’s answers. Remember how important it is to actually wait for an answer and really listen!  You can’t effectively build customer relationships and establish rapport without good listening skills. 

Visit STAR’s Essential Selling Skills online module 7 on Listening Skills. Essential Selling Skills 12-part series includes practical exercises, planning forms, and quizzes. 

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