Coach/Teach Your Salespeople How to Handle Sales Objections

Handling Objections

Handling Objections

Plan your next sales meeting using our online do-it-yourself Handling Objections Sales Meeting Kit. This kit includes everything a sales manager needs to conduct a skills clinic for the entire sales team on how to respond more effectively to common sales objections. The duration of this session is 90 minutes, which can be split into two or three shorter sessions if desired. 

Handling Objections Sales Meeting Kit available in EnglishSpanish, Portuguese and FrenchNeed Sales Training or Coaching in Spanish? Schedule a time to talk with our Senior Bilingual Instructor. (English Bio) (Spanish Bio).

How can this help your sales team?
One difference between successful salespeople and average salespeople is their skill and comfort level when responding to  objections. This kit will help a sales manager improve the ability of the sales team to respond effectively to the most common objections when selling your products and services. The salespeople will learn a four step process for handling objections. Instructions are included on how to lead a role play activity designed to help everyone practice and receive feedback.   

The Handling Objections Sales Meeting Kit includes:

1. Participant Handout (Handout Sample):

  • The most common objections that salespeople encounter
  • 4-Step process for handling objections
  • Handling objections practice exercise and planning form

2. Video (video sample): 

  • The four steps for responding to objections and includes an example for responding to the objection "I’ve never heard of your company.”
  • The importance of tailoring your response for different objections and includes an example on how to respond if the customer objects and says something like "Your price is too high.”

3. Manager’s Notes (Managers Notes Sample): Provides step by step guidance on how to run the Handling Objections sales meeting from start to finish, including leading the brainstorm and planning. 

Also available: A free Teaching Tips Handout provides practical advice on how salespeople learn best.  

Sales Managers and Training Managers who buy Sales Meeting Kits also buy STAR's Essential Selling Skills elearning modules. 

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