For Sales Support
Everyone Who Interacts with your Clients Should Excel at Sales
Oftentimes customers interact with inside sales support and customer service personnel more frequently than with your sales professionals. As such, shouldn’t they be proficient at selling skills? The benefits to your business can be considerable, notably:
- Improved customer satisfaction and retention
- Identification of sales opportunities that can be communicated to your sales team
- Increased sales through upselling and cross selling
- Stronger customer relationships
Sales Training for Sales Support Personnel
Depending on your specific audience and the topics/skills that are of most interest, there are two ways that you can provide live workshops and online training to your sales support personnel:
- Participate in the same workshop with your salespeople
Certain advanced skills and workshops are appropriate for the entire sales and sales support team to attend together. For example, STAR’s Sales Negotiation Skills, Key Account Management, Writing a Winning Proposal, and Team Selling workshops work well when you can send the entire team to the workshop. They learn the same selling skills and can apply these skills as a team during the workshop to real life sales opportunities.
- Participate in a workshop for the sales support personnel only
Other skills and workshops are purposely designed for the sales support personnel. This allows you to sharpen the skills that are most needed by this audience. For example, STAR’s Customer Service & Support, Influence Skills, Negotiating for Success and Essential Selling Skills workshops work well for individuals who are not salespeople or are new to sales.
We encourage you to speak with a STAR consultant so that we can learn more about your sales training needs and then suggest the workshops and delivery options that would be most applicable for you.
Essential Selling Skills Online Training is a great option for newer salespeople. The Essential Selling Skills online series, which includes nearly 6 hours of online sales training focuses on the skills needed to sell effectively in today's business environment and provides practical tools to help you become a more consultative and value oriented sales professional. Session 1 How Selling Has Evolved is free, so use it as a no-cost way to preview the series. The series is divided into 12 sessions, each about 30 minutes in duration.